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Voucher Listing

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Voucher Listing Page

Old Design

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New Design

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About Project

Background

- Based on the seller voucher survey conducted - Seller has the worst adoption for unmanaged sellers with only 17.44% of them ever creating vouchers.

Project Challenge

- Identify the reason why the seller adoption rate is low.

- How can we help our sellers to create vouchers?

Main Goal

- Increase CTR (create voucher).

My Role

- User research

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- UI/UX design

- Prototype

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- UI review

Design Methodology

- Marketing Strategy - Decision Model

Software

- Figma

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Design Flow

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Current Flow

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01

Define Requirement

Traffic Funnel Model

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Problem

  1. Seller PC has big traffic, but very low CTR in voucher creation.

  2. only 17.44% of them ever created vouchers.

To Better Understand Our Users

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02

User Research

Target Users

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Key Sellers

  1. The higher the requirements for 
services, control...

  2. Not sensitive to price

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Normal Sellers

  1. The lower the requirements for 
services, control...
    Sensitive to price

Survey Background

Pain Point：

Objective：

Method：

Target user：

Only 17.44% of unmanaged sellers ever create voucher.

Identify the reason why seller adoption rate is low.

Online survey 

Normal sellers (900+ completed)
(Never create voucher, Active last 30 days, ADO>0)

Survey Result

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03

Understand Users

Seller are confused...

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Can we help users in current Page?

1. How to create voucher?

NO

2. Voucher is not free.

NO

3. Voucher is not beneficial.

NO

4. How to budget?

NO

Marketing Strategy - Decision Model

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04

Competitors

Competitors Samples

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  1. Highlight perception and cognition.

  2. Strengthen actions.

Old Voucher Listing

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  1. No perception and cognition.

  2. Hard to find actions.

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05

Design

Wireframe

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Final Design

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Comparing old and new designs.

Old Design

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  1. Don’t have perception and cognition.

  2. Only action.

New Design

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  1. We didn’t change the feature.

  2. Added Perception and cognition.

  3. Added actions.

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06

Ready to Publish

Collecting Data

Data Period:

2022/10/13 - 2022/11/6 (25 days)

Test:

AB Testing (old version - 80% traffic, new version - 20% traffic)

CTR (voucher listing - create)

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CTR (entire flow)

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CTR (create - create successfully)

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Conclusion

  1. The new “voucher listing” design works。

  2. We can launch the new design for all users.

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07

Follow-up optimization

  1. Optimize the “create voucher” page.

  2. Track and optimize “voucher listing”.

© 2024 by Liyang Wang 

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